The end of year is around the corner! And it’s the time of year to clean everything up. to prepare for the next season. And of course to support sales with their final deals.

The famous quote “Content is king, but distribution is queen, and she wears the pants” from Jonathan Perelman of BuzzFeed, says it all. Creating relevant content in your business is really important, but only great content won’t get you there.

Marketing automation gives you lots of opportunities, though, it is important to successfully deploy it to get your company where it wants to be.

Marketing automation pursues a better, faster and automated marketing and sales process, which eventually increases business growth. So, what is it exactly in marketing automation that helps grow your business?

Adobe acquires Marketo for almost 5 billion USD - Will Marketo be renamed to Adobe Marketo in 2019?

#MarTechFriday 002 - What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: "What does it take to build a building?". A garagebox is very different than a sky scraper. And so are the different marketing automation platforms, such as Marketo.

Agile marketing automation is the combination of agile project delivery methodologies and marketing automation. But why is this combination so great?

In general, the lack of expertise and knowledge is the reason why businesses haven’t started to deploy marketing automation yet. Next to that, more than half of the marketers (56%) think the MarTech industry is evolving faster than their companies’ use of marketing technology.

Opstellen van de marketing automation business case voor een complexe internationale matrix organisatie als onderdeel van hun digitale verandering.

#MarTechFriday 001 - Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra white spaces in your email opening. You can address this with formula field tokens or velocity email scripting.

Theory is nice, but how do you automatically detect a new lead's buyer journey stage in your marketing Automation platform? Diederik, founder of Chapman Bright, explains the steps you can take to automatically detect a new lead's buying journey stage in this short 2 minute explainer video.

Marketing automation testen om een bibliotheek van business value genererende use cases op te bouwen, die vervolgens wereldwijd kunnen worden uitgerold.